Build brands that matter, together.
Small
budget?
Give your brand, product or service the name, story & strategy it deserves.
Big
dreams?
Help your brand understand change, and change to stay relevant.
Meet
Cohorts.
We give your brand the meaning it needs, to flourish.
If you're based in San Francisco you can come IRL — else we have an inspiring virtual space built to make this the time you'll have on screen.
The process is facilitated by an amazing roster of consultants who provide invaluable insight and guidance to help each business define their value proposition, key objectives, and goals.
By working together, businesses share the cost of consultancy services and gain access to a community of peers who are facing similar challenges.
The dialogic learning process allows each business to build on ideas of others, resulting in a more collaborative and effective approach to brand building.
We build cohorts to help each other.
Launching, adapting or scaling a brand, cohorts are here for you.
What it is
There are 3 cohort themes: launch; adapt; scale.
Each cohort is limited to 6 non competitive brands. Each brand can bring (up to) 3 people to facilitated sessions.
Each week includes:
Facilitated session.
They happen 9am PST / 4pm GMT and last 2 hours.
Attend IRL (San Francisco) or virtually.
Homework
Exercises for brands to do with their own team before and after facilitated sessions. We recommend investing at least 5 hours in these exercises each week.
1:1 Session
Weekly 1 hour mentoring session with James and your team.
They happen 10am PST / 5pm GMT
Attend IRL (San Francisco) or virtually.
Our cohorts run for 6 weeks
What it costs
Each cohort runs for 6 weeks and costs $15,000 USD.
We support one brand per cohort with a no-cost subsidy for a business intentional on positive impact on planet and/or people. In the application process you can indicate if you're applying for this grant.
Who it's for
If you have your own brand or are part of a team who are building a brand, Cohorts give you the support & network to accelerate and amplify your impact.
In the application process we'll ask for a little information about your role, but these are broad tools that have big impact. If you're not sure, drop us a note with questions.
Launch — Adapt — Scale
Lauch
If you are launching a new brand, or a product or service for your brand, this is your cohort.
Adapt
If you need to change your brand, or how you talk about your brand, this is your cohort.
Scale
If you need to grow your community, this is your cohort.
Use Design To Design Change, the book
A few years ago James (who will be leading your cohort) wrote a book with exercises teams can use to build a meaningful brand. While each cohort will have its own exercises, you'll also get a friends & family discount code for the book, and it'll undoubtedly get mentioned.
Time Commitment
Each cohort is limited to 6 non competitive brands. Each brand can bring (up to) 3 people to facilitated sessions.
Each week includes:
Facilitated session.
They happen 9am PST / 4pm GMT and last 2 hours.
Attend IRL (San Francisco) or virtually.
Homework
Exercises for brands to do with their own team before and after facilitated sessions. We recommend investing at least 5 hours in these exercises each week.
Our cohorts run for 6 weeks
Remote or IRL
They happen 9am PST / 4pm GMT and last 2 hours.
Attend IRL (San Francisco) or virtually.
Dates
If your application is accepted, we'll be in touch to discuss the schedule.
Boost your application
Help us, we'll help you.
Tell us how you've helped shout about Cohorts & Punk and we'll return the favor.
Thank you so much in advance.
