Build brands that matter, together.
Small
budget?
Give your brand, product or service the name, story & strategy it deserves.
Big
dreams?
Help your brand understand change, and change to stay relevant.
Meet
Cohorts.
We give your brand the meaning it needs, to flourish.
If you're based in San Francisco you can come IRL — else we have an inspiring virtual space built to make this the time you'll have on screen.
The process is facilitated by an amazing roster of consultants who provide invaluable insight and guidance to help each business define their value proposition, key objectives, and goals.
By working together, businesses share the cost of consultancy services and gain access to a community of peers who are facing similar challenges.
The dialogic learning process allows each business to build on ideas of others, resulting in a more collaborative and effective approach to brand building.
We build cohorts to help each other.
Launching, adapting or scaling a brand, cohorts are here for you.
What it is
There are 3 cohort themes: launch; adapt; scale.
Each cohort is limited to 6 non competitive brands. Each brand can bring (up to) 3 people to facilitated sessions.
Each week includes:
Facilitated session.
They happen 9am PST / 4pm GMT and last 2 hours.
Attend IRL (San Francisco) or virtually.
Homework
Exercises for brands to do with their own team before and after facilitated sessions. We recommend investing at least 5 hours in these exercises each week.
1:1 Session
Weekly 1 hour mentoring session with James and your team.
They happen 10am PST / 5pm GMT
Attend IRL (San Francisco) or virtually.
Our cohorts run for 6 weeks
What it costs
Each cohort runs for 6 weeks and costs $5000 USD.
We support one brand per cohort with a no-cost subsidy for a business intentional on positive impact on planet and/or people. In the application process you can indicate if you're applying for this grant.
Who it's for
If you have your own brand or are part of a team who are building a brand, Cohorts give you the support & network to accelerate and amplify your impact.
In the application process we'll ask for a little information about your role, but these are broad tools that have big impact. If you're not sure, drop us a note with questions.
Launch
The Launch Cohort is a six-week program designed to help you build a strong foundation for your brand. Through facilitated workshops and exercises, you'll learn how to frame the long view, define your value proposition, and set key objectives and milestones. With the Launch Cohort, you'll be equipped to take your first steps towards building the brand of your dreams.
We’ll be using our Birth tools.
Week 1: Frame the long view with an epitaph to die for.
Week 2: Flip that ‘or’ on its head and define the relationship between initiatives that support each other.
Week 3: Learn the difference between extrinsic and intrinsic values with the cultist conundrum.
Week 4: Define milestones and agree on how to track progress.
Week 5: Take your first steps and define how we support each other.
Week 6: Turbocharge your thinking with our AI cookbook.
Adapt
The Adapt Cohort is a six-week program designed to help you pivot your brand and stay relevant in a constantly changing marketplace. Through facilitated workshops and exercises, you'll learn how to remodel your business model, draw the future of your brand, and define key objectives and milestones. With the Adapt Cohort, you'll be equipped to adapt and evolve your brand for continued success.
We’ll be using our Adapt tools.
Week 1: Remodel the model to make your business even better.
Week 2: Draw the future and learn to tell stories that convey your brand.
Week 3: Learn the difference between extrinsic and intrinsic values with the cultist conundrum.
Week 4: Define milestones and agree on how to track progress.
Week 5: Take your first steps and define how we support each other.
Week 6: Turbocharge your thinking with our AI cookbook.
Grow
The Grow Cohort is a six-week program designed to help you scale your brand and make a greater impact. Through facilitated workshops and exercises, you'll learn how to find your Unfair Advantage, equip your team with the ears and voice of your business, and define key objectives and milestones. With the Grow Cohort, you'll be equipped to take your brand to the next level and achieve greater success.
We’ll be using our Grow tools.
Week 1: Find your Unfair Advantage and use it to make more impact.
Week 2: Equip everybody in the business with the ears and voice of the business with lazy listening.
Week 3: Get frustrated and build brands that mean something with irreverent relevance.
Week 4: Think Cradle to Cradle and make the end of a product the start of a new one.
Week 5: Discover whether you're Quality, Cost, or Speed, and own your position.
Week 6: Turbocharge your thinking with our AI cookbook.
Use Design To Design Change, the book
A few years ago James (who will be leading your cohort) wrote a book with exercises teams can use to build a meaningful brand. While each cohort will have its own exercises, you'll also get a friends & family discount code for the book, and it'll undoubtedly get mentioned.
Time Commitment
Each cohort is limited to 6 non competitive brands. Each brand can bring (up to) 3 people to facilitated sessions.
Each week includes:
Facilitated session.
They happen 9am PST / 4pm GMT and last 2 hours.
Attend IRL (San Francisco) or virtually.
Homework
Exercises for brands to do with their own team before and after facilitated sessions. We recommend investing at least 5 hours in these exercises each week.
Our cohorts run for 6 weeks
Remote or IRL
They happen 9am PST / 4pm GMT and last 2 hours.
Attend IRL (San Francisco) or virtually.
Dates
If your application is accepted, we'll be in touch to discuss the schedule.
Boost your application
Help us, we'll help you.
Tell us how you've helped shout about Cohorts & Punk and we'll return the favor.
Thank you so much in advance.
