Build brands that matter, together.

Small
budget?

Give your brand, product or service the name, story & strategy it deserves.

Big
dreams?

Help your brand understand change, and change to stay relevant.

Meet
Cohorts.

We give your brand the meaning it needs, to flourish.

Groups of non-competitive businesses that come together to help each other build brands that matter. Each cohort consists of five or six businesses that work together through a process of facilitated workshops to shape their brand.

If you're based in San Francisco you can come IRL — else we have an inspiring virtual space built to make this the time you'll have on screen.

The process is facilitated by an amazing roster of consultants who provide invaluable insight and guidance to help each business define their value proposition, key objectives, and goals.

By working together, businesses share the cost of consultancy services and gain access to a community of peers who are facing similar challenges.

The dialogic learning process allows each business to build on ideas of others, resulting in a more collaborative and effective approach to brand building.

We build cohorts to help each other.

Launching, adapting or scaling a brand, cohorts are here for you.
Apply

What it is

There are 3 cohort themes: launch; adapt; scale.

Each cohort is limited to 6 non competitive brands. Each brand can bring (up to) 3 people to facilitated sessions.

Each week includes:
Facilitated session.
They happen 9am PST / 4pm GMT and last 2 hours.
Attend IRL (San Francisco) or virtually.

Homework
Exercises for brands to do with their own team before and after facilitated sessions. We recommend investing at least 5 hours in these exercises each week.

1:1 Session
Weekly 1 hour mentoring session with James and your team.
They happen 10am PST / 5pm GMT 
Attend IRL (San Francisco) or virtually.

Our cohorts run for 6 weeks

What it costs

Each cohort runs for 6 weeks and costs $15,000 USD.

We support one brand per cohort with a no-cost subsidy for a business intentional on positive impact on planet and/or people. In the application process you can indicate if you're applying for this grant.

Who it's for

If you have your own brand or are part of a team who are building a brand, Cohorts give you the support & network to accelerate and amplify your impact.

In the application process we'll ask for a little information about your role, but these are broad tools that have big impact. If you're not sure, drop us a note with questions.

Launch — Adapt — Scale

Lauch
If you are launching a new brand, or a product or service for your brand, this is your cohort.

Adapt
If you need to change your brand, or how you talk about your brand, this is your cohort.

Scale
If you need to grow your community, this is your cohort.

Use Design To Design Change, the book


A few years ago James (who will be leading your cohort) wrote a book with exercises teams can use to build a meaningful brand. While each cohort will have its own exercises, you'll also get a friends & family discount code for the book, and it'll undoubtedly get mentioned.

Time Commitment

Each cohort is limited to 6 non competitive brands. Each brand can bring (up to) 3 people to facilitated sessions.

Each week includes:
Facilitated session.
They happen 9am PST / 4pm GMT and last 2 hours.
Attend IRL (San Francisco) or virtually.

Homework
Exercises for brands to do with their own team before and after facilitated sessions. We recommend investing at least 5 hours in these exercises each week.

Our cohorts run for 6 weeks

Remote or IRL

They happen 9am PST / 4pm GMT and last 2 hours.
Attend IRL (San Francisco) or virtually.

Dates

If your application is accepted, we'll be in touch to discuss the schedule.

Boost your application

Help us, we'll help you.

Tell us how you've helped shout about Cohorts & Punk and we'll return the favor.

Thank you so much in advance.

Cheers, I will get back to you shortly.
Uh oh, something messed up. Try refreshing the page and submitting again.